Story by Madi Zick
Video courtesy of Rose State College
During the first week of the spring semester, Raiders may have spotted President Jeanie Webb riding around in a golf cart, taking students to their classes. At most large universities, students don’t often see the school’s president walking around the campus, let alone driving a golf cart. That is part of what separates Rose State from other universities and community colleges. But why was she driving around? What was the point of it?
“If you look at Rose State College in comparison to other community colleges in the area, some of the larger universities in the region, the feel of Rose State is very much that of a family … that comes from President Webb,” explained Daniel Beck, Rose State director of marketing.
Beck and other members of the External Affairs and Marketing team wanted students at Rose State to meet Webb and see that she genuinely cares for them.
The team’s goal was to “showcase from the marketing perspective on social media that this is the environment [and] attitude for Rose, that it is a little bit more casual … but all about students,” Beck said.
When asked about the Rowdy Rover, Webb explained it was meant “to show that we’re human, we care, we’re family-oriented and we want to get to know all of our students and that all of our students are important.”
Webb also described every college freshman’s emotions when first arriving on campus. She said it can be intimidating to ask someone where a building or class is, especially when the student thinks they know the answer. However, with the renovations occurring across campus, it can lead to confusion from students. The Rowdy Rover provided some reassurance to new students and allowed them a chance to get to know the school’s president.
“Stuff like this makes Rose State unique; we aren’t your typical college,” Webb said. “We’re your college that really cares and will reach out. We really want you to be successful and graduate.”
Webb said she had a lot of fun because she was able to talk to and learn about some students whom she might not have otherwise had the chance to meet. But once she introduced herself, students relaxed and thoroughly enjoyed the ride.
Beck and Webb are open to suggestions for future rides, and encourage students to speak out. There is nothing planned for the immediate future, but be on the lookout for the next time the Rover makes its rounds. Webb has aimed to drive to the farther parts of the parking lots to pick up students, so for those interested in getting picked up, park as far out as possible. Suggestions have even been made for a golf cart karaoke. If they are lucky enough, a student might get to sing a song or two with the one and only President Webb.
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