Story & Photo by Kessley Miller
We see numerous times throughout our lives trends coming and going. Having a brand or product that represents an individual’s personality and values allows a consumer to express themselves.
With new styles and fas coming out all the time, it is easy to become overwhelmed with trying to be unique and getting sucked into the status quo of
being similar to the rest of society.
“Conformity, in a sense, is that by trying to be individualized we start to dress and act the same as the people around us, without even meaning to,” said Kia Leverette, a Rose State psychology major. “We, as a society, are becoming more similar than we are different because of the grouping we have by being influenced by friends, media and standards of society.”
The growth of social media has completely transformed the way trends work in our society. With a click of a button there is instant access to a whole new world of comparison and wanting to have the perfect image projected for all of the world to see.
Leverette explained how if a professor tells a class of students the average of test scores, students will most likely compare their grade to the overall average. Comparing one’s self to others is in all aspects of society and trends are no different. The way humans judge and evaluate themselves is by other’s opinions.
Trends go beyond fashion and clothes. For example, the trend of vapes and Juuls has become very popular with the younger age group.
“Nicotine addictions are coming back,” Leverette said. “With the older generations, the hype was with cigarettes. New devices are coming out that make this phenomenon more intriguing and exciting.”
Fast fashion has also become favored as well. Instead of spending more money on clothing and products that are higher quality, young adults buy cheaper clothes each season. In the end, making people waste money instead of saving.
The clothing will also inevitably not last as long because of the cheap quality, thus making people go back to the store to buy more clothes.
Learning to invest in one’s store-bought items is vital to being able to know what is worth buying and what is not.
“Depending on the person, if they need social acceptance to feel good about themselves, they should buy certain items,” Leverette said. “But if a person wants to branch out from society as a whole, they should purchase what they believe will make them unique.”
Understanding why people buy certain things can ultimately help improve opinions of certain products. When shopping, keep in mind what is worth the money, and what might just be a trend that will go out of style.
15TH STREET NEWS
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