As part of Fitbit’s new FitForGood campaign that is running from Nov. 9 - Nov. 20, Fitbit has pledged to donate a grand prize of $500,000 to the charity that collects the most steps from Fitbit users.
Fitbit users can register their Fitbit at fitforgood.fitbit.com and choose to have their steps count towards the American Heart Association, the National Multiple Sclerosis Foundation or the American Diabetes Association. The charity with the most steps wins the grand prize, the second place winner receives $350,000 and third place receives $150,000.
“We at the AHA advocate an active lifestyle of getting up and walking around and this is a great way to not only encourage that but also raise money and awareness for an important cause,” said Kaypee Pratt, an AHA customer service representative.
RSC’s Health and Wellness Center is encouraging students and faculty to participate in the event as a way to promote an active lifestyle on campus according to Chris Leland, director of the Health and Wellness center.
“Picking any of the three charities and having your steps count toward their donation amount is a wonderful way to remind yourself to get up and move around,” Leland said.
For more information on how to get involved, visit fitbit.com or fitforgood.fitbit.com.