Mattel now offers more diversity to its young crowd by adding three new body types to the iconic Barbie.
Barbie is now available in petite, curvy and tall versions. Mattel also created new skin tones and hair textures.
The new designs were a product of "Project Dawn," the project created to satisfy customers who were concerned about the impact the unrealistically proportioned dolls made on children. The bran hopes the new versions will ease the concerns to attract a larger, more diverse crowd.
The big concern with the original Barbie is the influence the doll has on children.
"When little girls are playing with Barbie, it's a reinforcement: this is what girls look like, this is what girls do," said Professor of Psychology Elizabeth Boger.
Over the years, many Mattel consumers have criticized the original Barbie doll, claiming it has an impossible body type.
Research has proven that young girls exposed to the original Barbie can suffer from low self-esteem, eventually leading to eating disorders.
Even though the brand often received criticism from consumers, Mattel continued to thrive in the business. In 2013, the company had average net sales of $6.48 billion.
However, in 2014, Barbie took a large hit in sales. Disney released their Frozen dolls, affecting the Barbie business tremendously. The brand took a 21 percent decrease in sales. This dramatic decline gave Mattel even more reason to pursue "Project Dawn."
"I don't think they're really doing it for the girls around the world it'll help their bottom line," said Professor of Sociology Tara Hal.
Ruth Handler, one of the founders of Mattel, designed Barbie after her daughter, Barbara. The doll's first debut was in 1959 at the American Toy Fair in New York City. The original Barbie stands at 11.5 inches which places her at 5-foot-9 when put to scale. She has an ideal bust and small waist accompanied by long legs.
She has blonde hair, blue eyes that are darkly rimmed with eyeliner and ruby red lips.
The doll now has seven skin tones, 22 eye colors and 24 hairstyles along with the four different body types.
It seems the attic is working, and the new Barbie versions are attracting new consumers.
Tina Lemire, mother to a 7-year-old girl, said even though she does not let her own daughter play with Barbie, she thinks the new design could potentially influence young girls in a positive way.
The new versions are currently only available online but all be offered in retail stores later this year.